Tuesday, January 28, 2020

Concepts and Theories of Classical Conditioning

Concepts and Theories of Classical Conditioning Aimee Duncalfe Rena Borovilos Classical Conditioning and My Behaviour Behavioural psychology is a theory of learning that is founded upon the idea that all behaviours are acquired through conditioning, which occurs through environmental interaction (Cherry, What is Behaviorism?, 2014). Conditioning is a specific type of learning that has been explored by several different physiologists and psychologists throughout history, and can be broken down into two specific types of learning; classical conditioning and operant conditioning. This paper will discuss classical conditioning while exploring several different examples, including a personal behaviour that can also be identified as classical conditioning. Classical conditioning is a learning process that occurs through associating two stimuli that are repeatedly paired together, resulting in a conditioned response. (Cherry, What Is Classical Conditioning?, 2005). The process of classical conditioning consist of placing a conditioned stimulus before an unconditioned stimulus that naturally results in an unconditioned response. When paired repeatedly, the conditioned stimulus eventually causes a conditioned response, even in the absence of the unconditioned stimulus. An unconditioned stimulus (UCS) is one that naturally or automatically causes a response (Cherry, Classical Conditioning, 2005). For example, when you hear a balloon pop, you may immediately jump in shock. The sound of the balloon popping is the unconditioned stimulus. An unconditioned response (UCR) is the automatic response that occurs naturally in response to the unconditioned stimulus (Cherry, Classical Conditioning, 2005). Using the same example, jumping in response to the sound of the balloon popping is the unconditioned response. The conditioned stimulus (CS) is previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually causes a conditioned response (Cherry, Classical Conditioning, 2005). Suppose that immediately before you heard the balloon pop, you saw a flashing red light. The flashing red light is unrelated to the sound of the balloon popping, though if the flashing red light was paired multiple times with the balloon popping, seeing the flashing red light would eventually cause the conditioned response. In this case, the conditioned stimulus is seeing the flashing red light. The conditioned response (CR) is the learned response to a previously neutral stimulus (Cherry, Classical Conditioning, 2005). In the same example, the conditioned response would be jumping to the sight of the flashing red light. This process, often used in behavioural training, was introduced by a Russian physiologist by the name of Ivan Pavlov, who won the Nobel Prize in 1904 for his work on the physiology of digestion (Nobel Media AB, 2014). Pavlovs experiment explored dogs salivating in response to the presentation of food. In his experiment, the UCS was the presentation of food, and the UCR was salivating in response to the food. Pavlov also introduced a CS, the sound of a bell, immediately before presenting the food to the dogs. By combining the sound of the bell with the presentation of food, the sound of the bell alone would eventually produce the conditioned response of salivation. (Cherry, What Is Classical Conditioning?, 2005). There are several occurrences that take place in relation to classical conditioning. The first stages of learning when a response is established is what is known as acquisition. This refers to the period of time when the conditioned response is first established and gradually strengthened (Cherry, Principles of Classical Conditioning, 2005). Going back to the first example of the popping balloon, the conditioned response has been acquired once a person begins to jump at the sight of the flashing red light. In Pavlov’s experiment, the conditioned response has been acquired as soon as the dog begins to salivate in response to the sound of the bell. Once the response has been acquired, the response can be progressively strengthened to ensure the behaviour is well learned. Factors that can influence how quickly acquisition occurs include how noticeable the CS is, as well as the timing of the CS in relation to the UCS. If the CS is too subtle, or if there is too much of a delay bet ween the CS and the UCS, the learner may not notice the CS enough to form an association between the two. The most effective method is to introduce the CS and then quickly present the UCS so that there is an overlap between the two. The more noticeable the CS, and the shorter delay between the UCS and the CS, the quicker acquisition will take (Cherry, What is Acquisition?, 2005). Another occurrence in relation to classical conditioning is extinction. Extinction happens when the frequency of a CR decreases or disappears when a CS is no longer paired with an UCS (Cherry, Principles of Classical Conditioning, 2005). Returning to the previously used example, if the popping of the balloon were no longer paired with the flashing red light, eventually the conditioned response of jumping to the flashing red light would disappear. In Pavlov’s experiment, if he no longer paired the bell with the presentation of the food, eventually the conditioned response of salivating to the sound of the bell would disappear. During his research, Pavlov discovered that when extinction occurs, it does not mean that the subject returns to their unconditioned state. Allowing several hours or even days to elapse after a response has been extinguished can result in spontaneous recovery of the CR (Cherry, What is Extinction?, 2005). Spontaneous recovery refers to the sudden reappearance of the CR after extinction or period of reduced response. If the CS and UCS are no longer associated, extinction will occur very quickly after a spontaneous recovery. Pavlov noted during his experiment that no longer pairing the sound of the bell with the presentation of food led to extinction of the salivation response. However, after a two hour rest period, the salivation response suddenly reappeared when the bell was presented (Cherry, Spontaneous Recovery, 2005). This phenomena shows that extinction is not the same as unlearning. While the CR may disappear, it may not have been forgotten or completely eliminated. Stimulus generalization, the tendency for the CS to prompt similar responses after the CR has been conditioned, is another occurrence of classical conditioning (Cherry, What Is Stimulus Generalization?, 2005). In the first example, our subject has been conditioned to jump at the sight of our CR, a flashing red light. After the subject has been conditioned, he might respond to not only a flashing red light, but all flashing lights. This response to all flashing lights exemplifies stimulus generalization. Closely related to stimulus generalization, stimulus discrimination is the ability to distinguish between a CS and other stimuli that have not been paired with a UCS (Cherry, Principles of Classical Conditioning, 2005). In Pavlov’s experiment where the sound of a bell is the CS, discrimination involves being able to tell the difference between the sound of the bell and other similar sounds, and would then only express the CR at the sound of the bell. Another form of classical conditioning is higher order conditioning. This is where a new CS is created, by pairing a second CS with a previously created CS. The second CS acts as a UCS for the first CS. If Pavlov had begun flashing a red light before he sounded the bell, the flashing red light would become the new CS, and would eventually evoke the same CR as the sound of the bell does. My own behaviour indicates that I have also been classically conditioned. Two years ago, I was involved in a car accident. I was driving on the highway in the fast lane, the lane closest to the centre guardrail, when I lost control of my car and slammed into the guardrail, spinning across all three lanes. My car came to a final rest after hitting the guardrail closest to the on and off ramps. Before my car accident, I was a very confident driver and never experienced anxiety while driving, in general or while driving in the fast lane. Since my car accident, I am unable to drive in the fast lane without becoming very anxious. Experiencing anxiety is generally a natural response when getting into a car accident, so getting into a car accident in this example is the UCS, and experiencing anxiety is the UCR. Immediately preceding the car accident, I was driving in the fast lane, which is the CS in this situation. As a result of my traumatic experience, driving in the fast lane now produces the same anxious feeling as getting into a car accident because I have associated this factor with my car accident. And so, anxiety is the CR in this example. I have included a diagram in Appendix 1 to demonstrate my behaviour and how it associates with the basic classical conditioning model. A CR was achieved very quickly during acquisition of my behaviour. Because the situation was so traumatic, the CR was immediate, and I began to experience anxiety as quickly as the next time I drove on the highway. My behaviour is a good example of generalization because I do not only become anxious while driving in the fast lane on the same highway or in the same area where I hit the guardrail, but also while driving in the fast lane on all highways. There is another possible explanation for my behaviour. By avoiding driving in the fast lane, I am decreasing the likelihood of experiencing anxiety. My personal behaviour is a great example of negative punishment, which involves removing something good or desirable away in order to reduce the probability of a specific behaviour reoccurring. While driving in the fast lane can be beneficial and often desired, by not driving in that lane, I am eliminating the CR of experiencing anxiety when driving in that lane. Be it salivating at the smell of our favourite food cooking, avoiding a specific restaurant because of a bad experience, or putting on our seatbelt to stop the car from making the obnoxious dinging sound, our everyday lives are filled with behaviours that are a result of classical or operant conditioning, whether we realize it or not. Some of these conditioning experiences may be positive ones, others may have more negative effects on our lives, and some may go unnoticed forever. While conditioning is not as prominent today as it was throughout the middle of the twentieth century, it still remains an influential force in psychology. References Cherry, K. (2005). Classical Conditioning. Retrieved from about|education: http://psychology.about.com/od/behavioralpsychology/a/classcond.htm Cherry, K. (2005). Principles of Classical Conditioning. Retrieved from about|education: http://psychology.about.com/od/behavioralpsychology/a/classcondbasics.htm Cherry, K. (2005). Spontaneous Recovery. Retrieved from about|education: http://psychology.about.com/od/sindex/g/spontrec.htm Cherry, K. (2005). What is Acquisition? Retrieved from about|education: http://psychology.about.com/od/glossaryfromatoz/g/Acquisition.htm Cherry, K. (2005). What Is Classical Conditioning? Retrieved from about|education: http://psychology.about.com/od/cindex/g/classcond.htm Cherry, K. (2005). What is Extinction? Retrieved from about|education: http://psychology.about.com/od/eindex/g/extinction.htm Cherry, K. (2005). What Is Stimulus Generalization? Retrieved from about|education: http://psychology.about.com/od/sindex/g/stimgen.htm Cherry, K. (2014). What is Behaviorism? Retrieved from about|education: http://psychology.about.com/od/behavioralpsychology/f/behaviorism.htm Nobel Media AB. (2014). The Nobel Prize in Physiology or Medicine 1904. Retrieved from Nobelprize.org: http://www.nobelprize.org/nobel_prizes/medicine/laureates/1904/ Weiten, W., McCann, D. (2015). Custom Pub: Psych 1000 Introduction to Psychology and Study Guide. Toronto, ON: Nelson Education Ltd. Appendix 1

Monday, January 20, 2020

The Birthmark :: essays research papers

Response Paper #2: 'The Birthmark'; 1. Our society tends to be obsessed with the idea of physical perfection. How does our society manifest that obsession? How is the 'Birthmark'; an early version of our modern obsession with physical perfection? Our society has many ways of manifesting its obsession with physical perfection. In our society people go to extreme lengths to achieve perfection. The 'Birthmark';, written more than a century ago, is an early version of our modern obsession with physical perfection. Society manifests its obsession with physical perfection by having surgical procedures done on daily basis. These surgeries allow for almost any cosmetic transformation. For example a person can have anything from removing a birthmark to inserting breast implants to having a tummy tuck done on their body. Society manifests their obsession with physical perfection by having these procedures done to them. These procedures enable society to achieve 'perfection';, much like Georgiana in the 'Birthmark';. In the 'Birthmark';, a story that is more than a century old Georgiana and her husband Alymar are searching for physical perfection, much like we do today. In addition they manifested their obsession with physical perfection much like we do today. Georgiana was born with a crimson birthmark in the shape of a hand. This birthmark was on her cheek. One day Georgiana discovers that this birthmark 'shocks'; her husband and he is deeply bothered by it. Georgiana finally realizes this after Alymar says 'Georgiana . . . has it ever occurred to you that the mark upon your cheek might be removed?'; After discussing the birthmark several times with her husband, a talented scientist, Georgiana decides to have it removed by him. It is never stated in full detail exactly how Alymar is going to remove this birthmark, we assume that it will be a surgical procedure. At one point in the story Georgina says to her husband 'If there be the remote possibility of it .

Sunday, January 12, 2020

Business Research Part

The fitness bands make is fairly ass for anyone with a weight loss or health goal to measure and track their exercise to include steps taken daily, and amount of energy and calories burned. N.B. has formed a team to research the accuracy and impact of wearing the fuel band. The primary benefit of the fuel band is intended to be to assist in helping consumers track their activity in order to lose weight. To ensure this is benefit is being achieved N.B. needs to show that as a person's activity level increases so does the number of calories they are burning. Hypothesis Statements 1 .The use of a fitness band to track activity will lead to increased activity (steps taken and distance covered) resulting in weight loss. 2. The accuracy of the fitness band will allow individuals a way to know the level of their daily output and input in order for them to reach their fitness goals. Research In preparing for this study there was a particular questions that guided the overall thinking. What i mpact does a fitness band have on a users overall general health? By displaying data concerning daily activity such as steps taken, distance covered, calories burned and hours slept can a user gain an wariness of their overall activity?With this is mind it is important to look back on the information that is currently available to us. There have been extensive studies conducted in this realm since the fitness band has emerged into the health and fitness industry. The team independently went out and reviewed this research to find what would be relevant to establishing this research plan. These range in review of the accuracy of the band on activity, the motivating factor it has on calorie counting, and the overall performance of the various bands on the market.In several of the articles it was evident that when aging walking activity fitness bands perform as desired. The Journal of Science and Medicine in Sports (2014) published a study where a sample of adults used fitness bands whi le walking on the treadmill at various speeds. Upon completion of the study it was deemed the no â€Å"significant differences were noted† between the fitness bands count and that of the observer counts, therefore a high level of inter-device reliability was present (Journal of Science and Medicine in Sports, 2014).Establishing that a fitness and has high reliability it accurately displaying activity solidified the choice of our dependent variable. Next we need establish that our independent variable were what we wanted to be based on the various other research out there. Mossier put forth a study in 2014 about the emerging importance technology would play in tracking activity (Mossier, 2014). The study discussed when a user accurately tracks activity and calorie intake it is an effective strategy for improved goal setting and overall health. This helped lead us in the direction of with increased awareness of activity does weight loss result?An article by Richards would say i t does but with modest results in short term use (Annals of Family Medicine, 2008). This article discussed the Cross- sectional studies show that individuals who walk more tend to be thinner than those who walk less. This does not mean, however, that the association between higher step counts and lower weight is causal or that encouraging sedentary individuals to increase step counts helps them lose weight. The study showed that 5 or more adult participants and at least 1 cohort enrolled in a pedometer-based walking intervention lasting at least 4 weeks.

Thursday, December 26, 2019

Napoleons Conflict with Russia Essay - 892 Words

Napoleons Conflict with Russia Napoleon was one of the greatest military leaders of all time. By 1812 Napoleon had expanded the territory of France all over Europe including Spain, Italy, Holland, and Switzerland. The countries that Napoleon did not directly control, he was usually allied with. The turning point of Napoleons career also came in 1812 when war broke out between France and Russia because of Alexander Is refusal to enforce the continental. Even the French nation could not provide all the manpower and supplies needed to carry out the Emperors grandiose plan for subduing Russia. Throughout 1811, he worked to mobilize the entire continent against Russia. He not only levied the vassal†¦show more content†¦Dying horses littered the roads and the advanced guard found little forage as Russians everywhere abandoned their homes. Napoleon knew that he needed to fight. At Smolensk, he set up for a battle and waited but the Russians, afraid of a trap steadily withdrew their troops from Smolensk and continued to retreat deeper into Russia. The only major battle in the Russian campaign proved that something was definitely lacking in Napoleons judgment. Borodino was a battle of legendary proportions. Before the battle Napoleon proclaimed, Soldiers, here is the battle you have so long desired! However, the fight was inconclusive. At its end, Napoleon found himself the possessor, not of a victory, but of a barren hillside and an increasingly compelling commitment to advance further into the east. Well into the battle, the French had almost cracked the left side of the Russian Army. Several French generals had requested that Napoleon would commit the guard infantry into battle. This would create the final blow and insure the Russian defeat. After 14 hours of intense combat, the fighting died out at nightfall, and Mikhail Illarionovich Kutusov, the Russian general, gratefully began to retreat his troops. The guard infantry had remained unused. After the Battle of Borodino, in which losses on both sides totaled ! over 70,000 men, Napoleon had 100,000 effectives remaining, while Kutusov probably had no more than 55,000.Show MoreRelatedRussias Population : The Culture And Geography Of Russia875 Words   |  4 Pagesnearly twice the size of Canada, Russia’s population ranks sixth in the world, and is spread across 5,000 miles from the Baltic Sea in the west to the Pacific Ocean in the east. Russia borders 14 other countries, spans 11 time zones and has a wide range of environments that include deserts, deep forests, and an arctic tundra. Russia contains Europe’s longest river, the Volga River, as well as its largest lake, Lake Ladoga. Its climate can be described as highly continental, from extreme cold in its northernRead MoreNapoleon and The French Revolution, Questions and Answers1767 Words   |  7 Pagesto emperor. This unsubtle transition goes against the main reason for revolution in France. If they are willing to go the extent of executing the previous king, the people of France would probably not want an even stronger autocratic ruler. Even Napoleon’s coronation ceremony resembles the old monarchies they fought to overthrow. Another backward step that Napoleon took was his marriage to Maria-Louisa, the princess of Austria. This arrangement was political, and done to keep peace with AustriaRead MoreNapoleon Bonaparte/ Napoleon I, is considered one of the greatest military leaders in history. He1300 Words   |  6 PagesCorporal†, because of his undeniable courage and determination. In 1798 he sat forth on one of his major expeditions in Egypt. 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He centralised the government, instituted reforms in areas such as banking and educationRead MoreAnalysis Of The Battle Of Borodino 1014 Words   |  5 PagesThis paper will analyze the Battle of Borodino. Within this analysis, I will examine weather Tolstoy’s treatment of Napoleon’s statements, to include whether or not Tolstoy accurately describes the battle and if he expresses the horror of battle to which Napoleon alluded. Additionally, I will analyze whether or not the passage supports Napoleon’s assessment of the French as victors and the Russians as invincible. Last I will analyze Tolstoy’s view of warfare was. This paper will give a basic understandingRead MoreNapoleon Bonaparte A Hero Or A Villain?1624 Words   |  7 Pageshow the opinions within the debate have changed over time; from their own opinions to opinions formed during Napoleon’s life to long after his deat h on whether he was a hero or a villain, as they were constantly changing, and are therefore analyzed. 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The characters, settings, and the plot were written to describe the social upheaval during that period of time and also to prove thatRead MoreThe Effectiveness of Napoleon IIIs Foreign Policy Essay1050 Words   |  5 PagesIIIs Foreign Policy In general terms, Napoleons foreign policy was much less successful than his domestic policy was. Generally speaking, the aims of his foreign policy were to present France as the champion of oppressed people throughout Europe, to create new countries, which would be grateful to France, to maintain good relation with Britain and to maintain a balance of power between Austria and Prussia. Napoleons foreign policy was shown effective in the Crimean

Wednesday, December 18, 2019

The Christianity Of The Roman Empire - 1170 Words

In the 1st century C.E the religion of Christianity was formed from the life, death, and resurrection of its saviour Jesus Christ in 33 C.E. Christianity emerged in the Middle East which at the time was called the Greco-Roman world because the Jews were under the control of Greeks and then the Roman Empire. At that time in the Middle East the most prominent religion was Judaism, they believed in the coming of their Messiah. Many of the Jews in the early formation of the Church believed that Jesus was their Messiah and converted to the newly formed Christianity. However many of them did not believe Jesus fulfilled the messianic prophecies and did not convert. The newly found religion would soon have a schism separating it into five main denominations. One of these Denominations is called Catholicism. Catholicism spread in the Roman Empire despite is conflicts with the pagan State Religion of the Roman Empire. These early Christians were severely persecuted by Roman Emperors such as Ne ro, Decius and Claudius. The persecution and suppressing of the Catholic Church stopped in 313 C.E after the Edict of Milan which legalized Christianity and finally a few years later in 380 C.E it became the state religion of Rome, marking the beginning of the Catholic Church. The Catholic Church possesses some unique features that differentiates it from any other Christian Denomination. The deity of the Church believe that the Pope is the successor from an unbroken, direct line to the ApostleShow MoreRelatedChristianity And The Roman Empire979 Words   |  4 PagesSince the beginning of the Roman Empire, religion has always been a big influence in this state. Romans were polytheists believed in many Gods, they had the God of sun, moon, rain, etc†¦ But it was after the third century when Christianity started to form part and get a place in the Roman Empire. Christianity made a huge impact in Rome. 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With Diocletian’sRead MoreEssay on Success of Christianity in the Roman Empire852 Words   |  4 PagesIn the Roman Civilization where the prevalent worship of roman gods were impersonal and did not provide a moral base or a message of hope, in the fourth century Christianity was formed, born as a movement within Judaism Christianity emphasized the personal relationship between God and people slowly spread through the Roman Empire until ultimately dominating the western culture. Three of the several factors that aided to the growth of Christianity in the Roman Empire were; the central beliefs andRead MoreChristianity And The Fall Of The Western Roman Empire1349 Words   |  6 Pagesof the Western Roman Empire as it related to theatre but I was intrigued to learn more. It didn’t seem sensible that the fall of the Western Empire would be placed, even a little, on the rise of Christianity during that time. It didn’t seem sensible for two reasons. The first reason is that Jesus Christ, in whom the Christians believed, had been born, lived, and crucified over 400 years before the Empire fell. His lifetime spanned only until the second emperor of the Roman Empire, before Rome’s crookedRead MoreEssay on The Spread of Christianity in the Roman Empire1117 Words   |  5 PagesFactors Which Led to the Spread of Christianity in the Roman Empire Christianity was not born in a vacumn. There were many social, geographical, historical and religious issues prevailing at the time of Christ and all of which were favorable to the spread of Christianity. Geograpicly, Christianity came into being in the Meditation world, the largest of the various centers of civilization at that time. Israel stands almost central to the five continents, dividingRead MoreChristianity s Domination Of The Roman Empire1253 Words   |  6 PagesSome may credit Christianity’s domination of the Roman Empire to Constantine’s Edict of Milan. This edict was a continuation of the Edict of Galerius, which essentially stated that despite the disapproval of the Roman government, Christians were allowed to continue worshipping, as long as they prayed for the well being of the state and allowed the government some control of the magistrates (Knipfing 697). The Edict of Milan furthered this by granting â€Å"both to Christians and to all men freedom of

Tuesday, December 10, 2019

Communications in Business Management

Questions: 1.Analyze communication principles for effective business communication and apply strategies of business communication to prepare effective communication for managing relationships between different stakeholders in a business entity? 2.After reading the case critically evaluate communication for effective team work and engagement within organizations to promote a positive workplace culture? Answers: 1. Communication principles for effective business communication: The importance of effective communication in a business organization can never be overemphasized in an organization. While most of the organizations usually focus on the ways by which it can achieve profit maximization, the exchange of information or the motivation of the employees via effective communication methods plays a vital role. Each organization follows a set of business strategies based on the mission it intends to accomplish, and the achievement of these strategies largely depends on how well the management authority communicates with the employees. Communication plays an indispensible role in the decision-making and problem-solving methods and enables one to motivate the clients as well (Wild and Han 2014). Since communication plays an integral role in the business management process of an organization, an organization must follow certain guidelines to ensure the effectiveness of the same. First of all, while a message is being communicated, it must be clear, concise and swift. While a team-leader or a manager intends to communicate a business strategy to his subordinates, he must ensure that his style of communication is absolutely poised. The specificity of the content and clarity of the thought is highly important. In other words, speaking with the tone of aggression will make him an unacceptable autocratic leader, while speaking with too much submissiveness will result in his ideas being easily rejected by the subordinates (Binder 2016). Hence, the first communication principle in the business world is clarity of thought, communicated with the help of a well-balanced tone. However, for ensuring the clarity of the message communicated, the communicator has to have a comprehensive und erstanding of the ulterior objective that the communicated message intends to achieve. One has to understand why a specific message is important, and accordingly should the message be communicated. An in-depth understanding of the message to be communicated helps the speaker communicate the purpose and benefits of the message in a more effective way by including the most relevant details only (Locker and Kaczmarek 2013). The third principle of business communication is essentially a sense of objectivity and detachment. It should be noted that business communication does not necessarily refer to the discussion over the formulation and implementation of business plans and strategies. Business communication also refers to the internal communication that is being carried inside an organization between the employer and the employee, or among the employees. Since any business organization is a professional arena, one must ensure that he does not communicate with anyone in a rude, aggressive and coercive way. The best communication style to be adopted here is the objective style of presentation of facts. For instance, if an employer discovers that his employee has not been working well, he should communicate the problem caused by his inefficiency, instead of yelling at him, humiliating him or questioning his professional capacity. An indirect style of communication has a sense of detachment that helps in su ccessfully communicating the issue, without demotivating anyone (Weiss 2014). It should be noted that any stakeholder plays a vital role in the growth of an organization, and hence a considerate and empathetic style of conduct should be incorporated in the communication style. As stated in the case study, a telephone operator often has to deal with abusive clients, complaining about their inefficient work or poor quality service, and despite the unacceptable behavior, he should retain his composure. Thus, a calm and composed approach is required, and the same is only possible if one can adopt an impassioned, objective style of communication. The communication process not only involves the process of speaking, but also listening. Hence, retaining composure, while dealing with rude clients, or inefficient employees, is an important principle of effective business communication. Hence, the omission of irritating expressions, abusive words or personal remark is a must. The professional burn out of employees working in a competitive industry, or an NGO is quite normal, and hence should be considered while communicating with the employees. The communicator, while communicating a message to the listener, must ensure that he puts himself in the position of the listener. Thus, the problems, emotions or possible reaction of the employee is required to be considered while communicating a message. A considerate approach is also an important principle of effective business communication (Berger and Meng 2014). Application of Strategies for Better Communication: Effective communication plays an integral role in any business entity, as it helps in enhancing the loyalty of the consumers, while maximizing the profitability of the company as well. Hence, an organization must implement strategies that can enhance the communication skill of the employees. First of all, it is important to be noted here, that soft skills and communication skills are inter-related concepts. Hence, in order to groom the communication skills of an employee, his soft skills, such as his style of conduct, or his listening skills merit equal attention (Brewer and Holmes 2016). Hence, the organization should arrange soft skill and communication skill developing training programs, which can enhance the listening skills of the employees with the help of different learning course and educative activities. Many organizations also rely on the professional expertise of the professional skill developers, and thus encourage the participants to participate in various seminars, work shops and conferences. These seminars and workshops help in improving the communication style of the employees, by teaching them different strategies needed for understanding the personality of the listener, or by simply improving their patience level, while dealing with harsh clients or inconsiderate boss. The strategies are quite expensive, and imply huge investment on part of the management authority of the organization. The organization can also conduct selective training sessions for its employees, whereby a limited few senior managers can participate in the training programs, and subsequently can be asked to train the subordinates at periodical intervals after office hours. Besides, the organization can also arrange different interactive sessions and fun, interesting activities that can also create an intimate bond among the stakeholders, and improve their interpersonal communication skills. In such cases, the organization can arrange family picnics, planned trips or interacti ve activities, which can effectively promote team unity while enhancing the communication styles of the employees (Houston et al. 2013). 2. Effective communication for effective team work: Any organization works based on the principle of group effort and hence effective interpersonal communication style must be adopted for the purpose of ensuring group accomplishment. As even seen in the case study, it often happens that during moments of organizational crisis, the stakeholders of an organization start playing the blame-game, rather than trying to adopt an organized approach toward a problem (Brock et al. 2013). Seen in this context, an organization where the employees do not share an intimate bond, end up suffering from financial loss, owing to the employee conspiracy or higher rate of employee turnover. First of all, it is advisable that each employee of an organization is being trained to give up passive aggressive style of communication, and adopt the assertive communication style instead (Grunig 2013). In the mentioned case, one can notice that there was a no basic communication between the different hierarchical positions. This resulted in creating different stories by workers of different levels that had no connection with that of the others. This type of miscommunication often leads to organizational crisis ultimately resulting in complete destruction of organizational reputation and also the brand image (Nahavandi et al. 2013). This in turn leads to losses and decreased productivity which in turn affect the companys mission and goals. Hence, many researchers have suggested that the communication is the central process through which the workers are able to share information, data, creating bonding and relationships, make meaning and construct organizational cultures and values (Galeghar et al. 2013). This is often considered as an effective process in the sense because it acts as a proper combination of people, message, meanings, practices and purpose (Schwalbe 2015). A proper meaningful communication has often been observed to develop relationships and helps in proper functioning and survival of organizations. If a proper communication was present between the different members of the mentioned companies, then there was a huge chance of effective handling and proper crisis intervention of the emergency that occurred (Nancarrow et al. 2013). In many cases, it is often seen that intensely social and communicative process helps individuals and groups to properly coordinate activities to achieve goals (Austin and Pinkleton 2015). Communication has also proved to be vital in socialization, decision-making, problem-solving and change-management processes. Building up an effective internal communication helps improving a workers style of working. Communication can help motivate, spur engagement, build trust, and create shared identities and many others (Argenti 2015). From the case study, one can make an idea that absence of proper communication had resulted in improper building of networks and resulted in the huge accident. It also acts as the pathway for different employees to express emotions, share hopes and ambitions. It also helps them to celebrate and remember accomplishments. These help in building a bonding where one feels for the other and extends their hands in crisis situations (Cornelissen 2014). Such bonding was completely absent in the workers of the mentioned cases and therefore they were busy playing the blame game and saving their own backs. This showed a complete absence of communication among the workers of different levels. Interpersonal communication, group level communication and organizational level communication should be practiced in every firms and companies to help the organization achieve its mission successfully and avoid any situations that would result in destruction of careers and even lives (Kembach, Eppler and Bresciani 2015). References: Argenti, P.A., 2015.Corporate communication. McGraw-Hill Higher Education. Austin, E.W. and Pinkleton, B.E., 2015.Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns(Vol. 10). Routledge. Becker, J., Kugeler, M. and Rosemann, M. eds., 2013.Process management: a guide for the design of business processes. Springer Science Business Media. 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